American Accessories starts branding and trend development by diving into the marketplace to understand consumer behavior and how the market is evolving. This information is gathered through worldwide travel, research, tradeshows, and expos.
Through this brand and consumer analysis, American Accessories combines brand needs with relevant trend and style designs to create the best product for our client’s end consumer. AAI’s creative team collaborates to transform an inspiration into a technical format allowing our manufacturing network to turn the inspiration into a product reality.
For example, our research showed variegated stripes would be a popular design for the upcoming Holiday season. The trend image shown to the left and the brand specific pantone colors shown to the right were used as inspiration. Our Graphics team transformed this inspiration into a custom pattern, and then created a design file so our basket supplier could produce a physical sample for our client to touch and feel. This custom print basket satisfies the needs of the brand and the end consumer.